Atrenta Adds Distributors in Europe; Expands European Sales Network to Service Demand
SAN JOSE, Calif.--(BUSINESS WIRE)--April 28, 2003--Atrenta(R)
Inc., the Predictive Analysis Company, is actively expanding its
worldwide distribution network by adding distributors in Europe to
sell and support Atrenta's award-winning suite of SpyGlass(R)
predictive analysis products. The new distribution relationships will
augment Atrenta's existing direct sales force in the United Kingdom
and France to provide the essential support and resources necessary
for the growing customer base in Europe, which already includes more
than a dozen of the leading semiconductor and IP companies. TRIAS
Mikroelektronik GmbH has been selected to serve Germany, Austria and
Switzerland, and First EDA Ltd. to serve the United Kingdom and
Ireland. Atrenta already maintains distributors in India, Israel,
Japan, Korea, Singapore and Taiwan, and will continue to expand to
other strategic regions of Europe to broaden market penetration.
"By adding distribution partners in key regions of Europe, Atrenta
will be able to successfully and swiftly respond to the increasing
demand for the SpyGlass suite of products," said Bruno Geldreich,
European sales director for Atrenta. "We are already working with many
of the major semiconductor companies in Europe as well as
collaborating with some on developing new products, and this step
ensures that the momentum continues full force. I am confident that
TRIAS and First EDA staff possess the deep technical capabilities and
the commitment to user satisfaction that our customers expect."
About TRIAS Mikroelektronik GmbH
TRIAS offers a complete solution for ASIC/FPGA development -- from
front-end EDA development tools, over IP Cores, and design services
(ASIC/FPGA, hardware and software) up to the final silicon (ASIC &
ASSP) and module/system level. The main focus is on applications
running in Automotive, Communications/Multimedia, and Industrial
arenas. In addition to sales and marketing, TRIAS uses technical
support, consultation, training, and project management to provide a
high level of customer satisfaction. For more information on TRIAS,
please visit www.trias-mikro.de.
About First EDA Ltd.
First EDA specializes in solutions for device design, be that ASIC
or FPGA, and as a distributor, represents focused EDA vendors with
their innovative best-in-class products. The company's success stems
from a combination of market knowledge and engineering expertise that
has been garnered by its staff over many years. The support engineers
are fully qualified with established hands-on experience in the field,
both as design engineers in their own right, and subsequently, in
support capacities for EDA and silicon offerings. For more information
on First EDA, please visit www.firsteda.com.
About Atrenta
Atrenta's ground-breaking Predictive Analysis technology
accelerates the design of SoCs, ASICs and FPGAs by analyzing
downstream requirements upfront. Its award-winning SpyGlass family of
predictive analysis products performs detailed structural analysis at
design creation stage (Verilog and VHDL RTL) to detect complex design
problems that are not easily detected with conventional verification
methods. SpyGlass has been widely adopted by more than 50 of the
world's leading electronics companies, including eight of the top ten
semiconductor companies. Atrenta was chosen by Venture Reporter as one
of the top 100 venture-backed companies for 2002.
Atrenta employs over one hundred people worldwide and is
headquartered in San Jose, California, with European offices in
England and France, a research and development center in India, and
sales and support distributors in Central Europe, India, Israel,
Japan, Korea, Singapore, Taiwan, and United Kingdom. For more
information, visit the Atrenta website at www.atrenta.com, email
moreinfo@atrenta.com, or call 408/453-3333.
Atrenta and SpyGlass are registered trademarks of Atrenta Inc. All
other trademarks belong to their respective owners.
CONTACT: Atrenta Inc.
Mona Singh, 408/467-4248
mona@atrenta.com
or
Newiic
Paula Jones, 650/967-3711
paula@newiic.com
